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Title
Marketing
Course Arabicname
التسويق
Course Code
CIS 255
Course Credithours
3
Course Description
Prerequisite: CIS 150
This course covers the organization-consumer relationship through the marketing mix. Students will learn about the behavior of supplying organizations and behavior of the ultimate consumer. Students will learn to distinguish between consumer needs and consumer wants and how organizations satisfy these through the various marketing mix elements (product, price, place, promotion). While the course is mostly theoretical, practical applications of the theories are introduced through home works and projects.
Course Linenumber
Course Name
Marketing
Course Syllabus
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Created at 5/9/2016 12:26 by SPAdmin
Last modified at 5/17/2016 9:17 by Tahani Fnaish
