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Prerequisite: CIS 151

This course introduces students to the main concepts in marketing. After being aware to the importance of marketing, they will learn about the marketing mix and its relationship with the marketing concept. They will learn about the environmental scanning and analysis of the environmental forces including economical, political and technological. They will learn the role of information technology in improving marketing performance, customer relationship management, and marketing research. Finally, the students will learn about the consumer buying decision process and the factors affecting it. Case studies that demonstrate the concepts are discussed as well as popular marketing systems.


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Created at 1/5/2010 14:49 by System Account
Last modified at 2/10/2016 10:54 by Hanadi Obeidat