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Under the invitation of the Department of Basic Humanities and Sciences, represented by the department head, Professor Dr. Mutawakil Obeidat, on the occasion of Global Entrepreneurship Week, Professor Dr. Khaled Shwakfeh, the Dean of the Faculty of Arts and Sciences, sponsored a lecture titled: "Entrepreneurship and Freelancing: Your Path to Achieving Your Dreams."

At the beginning of the lecture, the Dean of the Faculty  emphasized the importance of the entrepreneurship and innovation course offered by the Department of Basic Humanities and Sciences. He highlighted how this course contributes to developing students' skills and enhancing their capabilities in the field of entrepreneurship. The Dean underscored the significance of such lectures in raising students' awareness of the entrepreneurial world. The department head, who moderated the discussion and was joined by several course instructors, emphasized that this course provides students with an opportunity to understand the entrepreneurship and innovation realm, opening avenues for them to develop their innovative ideas, enabling them to enhance their future projects and achieve their professional aspirations.

The guest lecturer and their guest discussed the importance of entrepreneurship and innovation, sharing success stories and the challenges they faced. They emphasized the need for courage, execution, and proactive work in the realms of employment and entrepreneurship. The speakers also revealed realistic aspects of the entrepreneurial world.

Through this lecture, the department highlighted its vital role in providing educational content that promotes awareness of entrepreneurship and encourages students to take steps towards realizing their dreams through freelancing and entrepreneurship.

The lecture served as a valuable opportunity to enhance awareness of the entrepreneurship and innovation field. It focused on:

Defining Entrepreneurship: Clarifying the concept of entrepreneurship and its importance in stimulating innovation and the economy.

Opportunity Discovery: Creative thinking for discovering opportunities in the market and analyzing needs.

Idea Development: Sustainable development of ideas and making them ready for implementation.

Strategic Planning: The importance of strategic planning for success, setting goals, and outlining key steps.

Financing and Resource Management: Attracting financing and efficiently managing financial resources.

Building the Brand: The importance of building a brand identity and how it can help attract customers.

Challenges and Learning from Failure: Dealing with challenges and using failure as an opportunity for learning and improvement.

Digital Marketing and Social Media: Using social media and digital marketing to promote work and expand the audience.

Freelancing: Understanding the basics of freelancing and how it contributes to achieving entrepreneurial goals.

Continuous Evolution: The importance of continuous evolution, keeping pace with technology, and meeting market needs.

The lecture was attended by faculty members from the department and a large number of students enrolled in the entrepreneurship and innovation course. The discussion during the lecture was enriched by the participation of course instructors and their students.