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Marketing of Healthcare and Customer Satisfaction

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Course Description

This course provides an overview of the role of marketing in the delivery of health

care services. Emphasis is placed on the basic marketing premise that customer

needs must be satisfied in order to achieve health care organization objectives.

Students gain insight into the variables involved in developing successful

marketing strategies. The course also discusses the role of public relations and

marketing activities in the realm of health care today. Discussions will include

principles of marketing activity that contribute to positive promotion for the

reputation of health care services.​

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Course Syllabus
Created at 12/6/2021 13:18 by ISRA'A ALQUSSIRI
Last modified at 12/6/2021 13:18 by ISRA'A ALQUSSIRI