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• To develop JUST education programs to meet the demands of the global work market. 
• To create and enhance research initiatives, sharing of innovative ideas, and ease the technology transfer for the regional private/public enterprises.
• Developing linkages between participating companies, students, and JUST lecturers. 
• Prepare our students to take responsibility and use their practical and classroom learning to make meaningful contributions to the organizations in which they will be placed.
• Reducing the gap between supply and demand in the labor market through qualified graduates to apply theoretical and practical knowledge for real work environment problem-solving.   
• Assisting in the efforts of aligning the training arm of companies with the organization’s strategy and vision. ​

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