The competitive field of Design and Visual Communication requires outstanding practitioners who are intellectually curious, inventive, dedicated, critical, collaborative, and proactive life-long learners. Therefore, at JUST, a great devotion has been made to create Design and Visual Communication (DVC) department under the College of Architecture and Design.  This particular program was established to address the growing demands for talented designers and innovators who will push the boundaries and challenge the ways of thinking and production. In this program, focus will be directed on developing and enhancing students' ability to integrate excellent command of visual language with conceptual work, theory, and technology.  That is, including wide range of professional paths such as animation, multimedia, film making, and visual design.

This program of Design and Visual Communication will mainly focus on the fundamentals of design, depending on critical thinking and utilizing formal and practical knowledge as well, to produce creative solutions based on a systematic approach.  The curriculum is structured to encompass visual graphics, product packaging, entrepreneurship, mobile technology, interface design, user experience, 3-D and 2-D animation, stop motion, digital modeling, rigging, lighting, cinematography, TV production, and film making.  Consequently, our graduate will have solid theoretical base associated with competitive technical skills, which will make them multifaceted designers who communicate successfully in multicultural, intercultural, and interdisciplinary industry.​