Vision:
To build well reputed program, locally and internationally, with qualified graduates and academic staff within the next few years. In addition, a major contribution is intended advance knowledge, research and innovation opportunities for the next generation of designers.
Mission:
Inspires designers with the creativity to be distinguished, push boundaries, and challenge ways of thinking and innovation through mastering design disciplines, and capturing means of visual communication. As a response, a qualified designer will lead the change and enhance life quality, at cultural and aesthetic levels, locally and globally.