Vision: 

To build well reputed program, locally and internationally, with qualified graduates and academic staff within the next few years.  In addition, a major contribution is intended advance knowledge, research and innovation opportunities for the next generation of designers.

Mission:

Inspires designers with the creativity to be distinguished, push boundaries, and challenge ways of thinking and innovation through mastering design disciplines, and capturing means of visual communication.  As a response, a qualified designer will lead the change and enhance life quality, at cultural and aesthetic levels, locally and globally.​