Vision and mission

Values
To establish a prestigious program that is recognized both locally and internationally, featuring a highly experienced academic faculty dedicated to producing qualified graduates in the coming years. Furthermore, we aim to play a pivotal role in advancing knowledge, research, and innovation opportunities for the next generation of designers.

Mission
To inspire designers to cultivate their creativity, enabling them to excel beyond conventional limits. We are committed to empowering them to challenge traditional ways of thinking and innovate by mastering design disciplines and professional practices in visual communication. In this way, qualified designers will lead change and enhance the quality of life on both cultural and aesthetic levels, both locally and globally.