The university seeks to achieve leadership and excellence at all levels, as well as improving the standard of its processes at the academic and administration levels, in terms of scientific research and community service, in a way that achieves its excellence, hence guarantees achieving the vision and mission of the University, besides its objectives and strategic goals aiming at providing an environment that takes part in enriching human knowledge with all its branches to reach an innovative scientific and applied additions and  distinguished services of high quality to meet the requirements of all beneficiary categories including students and  members of the teaching and administrative staff as well as the local community leading up to their expectations and ambitions standard.

The university is committed to achieve and interpret its goals on reality through polarizing distinguished human cadre by providing a suitable work environment, constant training and development of its affiliates and activating their participation through developing the team spirit at work, and providing suitable resources to achieve these goals and its development.

To guarantee constant improvement in the quality system, the university seeks at accrediting all its academic program, its administrative units and scientific centers locally and internationally. Furthermore, the university is committed to apply the ISO 9001 requirements and checking up its clauses circularly and constantly in a way to guarantee excellence as logo of the university at all levels.​

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